Monthly Archives: October 2015

  • 5 Storytelling Tips For Instructional Designers: How To Capture User's Attention

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    According to an ancient Indian proverb, those who tell the stories, rule the world. Fairy tales and parables carry the wisdom accumulated over the centuries. So why the information which is presented as some kind of story is easily perceived? The answer is quite simple. The learning process is usually controlled by the left hemisphere of the brain. At the same time our consciousness acts as a security system, which is opposes any changes. But when you listen to fairy tales, you activate the right hemisphere, which works with images. In this case subconsciousness perceives the information without going through your "inner guard". Thus storytelling is an effective tool for information transmission, which is based on the subconscious mind. This makes it an effective way to influence the listener. Storytelling is often used in marketing, advertising and e-learning.

    How to create a story?

    1. Come up with an idea

    The idea is the foundation of any e-learning course. It engages users, motivates them and gives meaning to the whole project. For example, you can explore company's history taking a fascinating journey into the past on a time machine or walking through interactive museum halls.

    2. Choose the character

    Users do not want just to receive the information. They want to hear about themselves, to feel and to experience emotions. Character gives them such an opportunity. By associating himself with the character, users experience success and failure and are actively engaged in the learning process.

    3. Write a storyboard

    Ever since Aristotle's era all dramatic works are built according to Freitag's pyramid. The narrative begins with the exposition, in which a certain conflict occurs. Then goes the rising of action which describes the events before the climax. After that there are the events that occur after the climax and the last one is resolution, which describes the end of the story where the conflicts or problems are solved. Use this structure for creating your storyboard and your learners will surely appreciate that.

    4. Make a conclusion

    Each fairy-tale must have a moral, the message to the audience telling how to act in order to succeed. Make clear and simple conclusion. Try to avoid ambiguity and irony.

    5. Use scenes from the real life

    The story which you're going to tell in e-course should be associated with reality. Of course, you can send users to explore sales in space or in ancient Greece, but you should be prepared for the fact that they will accept such learning as entertainment only and will not apply this knowledge in practice.

    Storytelling helps to present information in an interesting way, motivating students to learn. It could be used in almost any field of study, including the exact sciences. But if your audience is interested in getting the knowledge initially, the use of artificial drama loses its meaning. You should remember that storytelling is only one of many ways which help to organize the learning process. The use of it should prove its value according to goals of instructional design.

  • 100+ high-quality photos for e-learning


    Struggling to capture learner’s attention but don’t know how? Wanna make catchy e-course, but lack of time and suitable solutions? Try these high-quality artworks made by a professional photographer and you’ll surely kill two birds with one stone!

    Thanks to Tatyana Vychegzhanina the product range of eLearningchips has reached a new milestone. More than 100 of bright photos present characters in various situations. All of them differ in postures and emotions, so you can easily pick up items that meet your requirements.

    Tatyana specializes in all types of photo shoots for eight years. The world’s leading stocks use her services during a long period of time. Featured contributor’s collection is now available on our website.

    Some of new photos are here

  • The WOW Effect: 3 Simple Tips to Make Your Students Say "Wow!"


    How to motivate students to learn? E-course developers are constantly trying to give this matter considerable thought, coming up with new ways to engage their users.

    One of the main methods of attracting attention is the WOW-effect. It can also be more generally described as the unexpected moment, which is usually not directly associated with the material being studied, but is able to surprise, to initiate involuntary attention and to cause memorization. The WOW-effect is based on surprise that occurs in a response to some kind of aberration.

    It's necessary to remember that surprise is rather changeable emotion, that further becomes either fear and anger or interest and joy. It goes without saying that the use of WOW-effect in e-course implies a positive scenario.

    What may be surprising in the electronic course?

    1. Unexpectedness

    The unexpected appearance of graphic elements, new characters, sounds or unusual camera angles will surely attract users' attention. It may also contribute to better mastering of educational material.

    2. Original idea

    Any information can be presented in an interesting way, if you find the suitable idea. And the more original the idea is, the stronger WOW-effect would be. But be careful and always keep the sense of proportion.

    3. Complex actions and learning ways

    The complex structure of e-learning course, unexpected learning ways and large number of storyboard branches can also cause the WOW-effect and additional interest to the educational material.

    Even due to its helpfulness, the WOW-effect can not always be used as the primary instructional design technique. Drawing attention by extraordinary tricks or trying to surprise our users we often achieve the opposite effect: divert attention from the important information. If our students are motivated to obtain useful tips, in this case, they may get frustration and even anger instead of positive emotions. And those who fall under the influence of this technique will remember only the unusual action, skipping useful information over. So, coming up with the next WOW-effect, you need to think carefully, in order to prevent the negative reaction from users.

  • 70+ New Artworks for e-Learning development


    Still looking for high-quality e-learning images to use in your next project? Perhaps we have something to satisfy your needs.

    Thanks to our new Contributor, we are glad to offer more than 70 high-quality vector images made in accordance with modern requirements of e-learning industry.

    Patterns, Icons, Infographics, Conceptual characters, each of which has a certain connotation. Everything that will certainly be useful in your eLearning development.

    Don’t waste your time! Choose. Load. Use!

    Some of new art works are here

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