Description of a product according to its first characteristic (e.g. ingredients)
Benefits related to the product characteristic 1.
Description of a product according to its second characteristic (e.g. dimensions)
Benefits related to the product characteristic 2.
Description of a product according to its third characteristic (e.g. usage/application)
Benefits related to the product characteristic 3.
Description of a product according to its fourth characteristic (e.g. manufacturers)
Benefits related to the product characteristic 4.